What Is a 7 Star Hotel?

A seven star hotel signals extreme luxury, exclusivity, and prestige. It is the highest form of luxury in hospitality

Seven-star hotels are built as icons. They serve royalty, heads of state, and VIP guests.

This guide gives you an overview and key features of 7 star hotels. It helps you set expectations if you are curious or planning ultra-luxury travel. It also gives you a broader view of luxury travel.

Exquisite European style interior hotel design

The Origin and Myth of the 7-Star Hotel

The idea of a seven-star hotel is a myth. 

A British journalist first used it after visiting the Burj Al Arab in Dubai. She felt the hotel went beyond the five-star scale. The term lives on because news organizations and travel agents continue to use it in marketing.

Licensed rating agencies like AAA, Forbes Travel Guide, or regional tourism authorities evaluate hotels. Each organization uses specific evaluation criteria and methods. 

No tourism board or rating agency recognises ‘seven-star’ as an official category

‘Seven-star’ works more as a perception than a rating. It tells travellers the property wants to be seen as the top tier of luxury.

Key Features of a 7-Star Hotel

An aerial view of Viceroy Bali resort with valley

1] Prime Locations

Seven-star hotels are often found in exclusive settings like private islands, secluded coastlines, or central sites in world capitals. 

Hotels choose the locations for rare views like ocean horizons and glittering skylines, and for the privacy they can offer. Access may include private marinas, helipads, or discreet transfer services for VIP arrivals.
The Guest Experience: You stay in places most travellers will never access. The location itself feels reserved for a few.

Burj Al Arab hotel in Dubai

2] Iconic Architecture

Many seven-star hotels are built to be landmarks. The building becomes part of the brand.

Some stand out because of their incredible shapes or record-breaking heights. Others restore historic palaces with modern detailing. 
The Guest Experience: You stay in a hotel where the architecture is as memorable as the stay itself.

A lavish 7 star hotel interior

3] Lavish Interiors and Design

Seven-star hotels’ interiors show wealth and detail

You may see marble floors, gold accents, handwoven fabrics, or rare art. Some suites may have custom furniture and a gold-plated bathroom with crystal chandeliers. Others feature hand-carved wood, painted ceilings, or artworks from local artists.
The Guest Experience: Your room feels more like a private gallery. It blends comfort, elegance and rare artistry.

Two hotel guests enjoying a 7 star room service experience

4] Personalised Service

Seven-star hotels’ service adapts to each guest. Nothing feels standard.

Staff remember names, preferences, and daily habits. The chefs prepare meals as per your dietary needs. Spa menus shift with lifestyle. 

Plans can change quickly, and birthdays or anniversaries are celebrated with private surprises. Concierge teams may arrange personal shopping trips or tours in the guest’s own language.

For example, a guest may return to find their suite set to their favourite fragrance. Another may have a yoga session created to match their schedule and fitness level.
The Guest Experience: Your routines are anticipated precisely. You never need to ask.

A butler carrying drinks to a hotel guest

5] Personal Butlers and Concierge

Seven-star hotels provide one-to-one staff support. Guests may either have a personal butler or a dedicated concierge team.

Butlers unpack luggage, draw baths, or set up the dining table in the room or private terrace.

Concierge staff may arrange last-minute reservations, private shopping trips, or private city tours. 
The Guest Experience: You have a personal team that quietly handles every detail and makes your stay extra special.

A luxury hotel indoor pool

6] Exclusive Amenities and Experiences

Seven-star hotels offer features beyond standard luxury

You may find in-room art collections, private cinemas, or fragrance menus. 

Some properties also have underwater restaurants, helipads on the roof, private movie screenings in a cinema set, and private pools for each suite.
The Guest Experience: You enjoy rarer experiences available only to a select few.

A helicopter landing on a hotel helipad

7] Luxury Transport Access

Seven-star hotels offer transport options like chauffeured cars, yacht transfers, or helicopter rides to ensure private and seamless travel.

They save time and make travel comfortable and private.
The Guest Experience: You travel the way dignitaries do, away from crowds and delays.

Two hotel security reviewing video surveillance

8] Privacy and Security

Seven-star hotels have security measures that keep guests safe, but they are handled in a way that feels invisible to them.

You can enter through private lobbies, use secure elevators, enjoy a pool or restaurant sectioned off for your exclusive use, or stay on restricted-access floors.

Staff are trained to move quietly so they do not disturb you. Security teams and systems work in the background to keep everyone safe during their stay.
The Guest Experience: You can rest assured that your privacy is guarded at the highest level, similar to that for royalty and world leaders.

Atlantis The Palm hotel

Difference Between 5 Star, 6 Star and 7 Star Hotels

FeatureFive-StarSix-StarSeven-Star
Luxury designStandardDistinctiveIconic, landmark
Rare/local materialsLimitedCommonExtensive, rare
Personal butlersOccasionalStandardDedicated, one-to-one
Unique experiencesBasicPersonalised for each guestOnce-in-a-lifetime access; it is closed to most
Transport accessRare, usually standard cars or shuttlesLuxury cars, helicopters or yachts on requestBuilt-in fleets, helipads, or private jets
Privacy & securityStandard measuresHigher privacy with private lobbies/floorsState-level discretion for royalty/leaders
Iconic statusNot coreRareCentral identity
The main pool of Viceroy Bali luxury resort

Viceroy Bali – The Essence of Luxury

Viceroy Bali in Ubud, Bali, is an ultra luxury resort with 40 private villas and a private helipad. It is a secluded haven for romantics, adventurers, and mindful travellers.

Guests come for the sweeping views and exceptional fine dining, and leave with the memory of Balinese character and discreet hospitality shaped by perfect attention to detail. Book your stay.

Patrick Farrell

Patrick Farrell is the General Manager of Viceroy Bali and has over 10 years experience working in luxury travel and hospitality. Particularly passionate about luxury health and wellness travel, Patrick thrives on creating unique, holistic experiences for luxury hotels.